at VIV Europe 2006

On May 16th to 18th Avitec participated with its own booth to the international Poultry Show VIV Europe held in Utrecht, Holland.

Avitec presented, for the first time in Europe, Sealpack, a special egg pack in transparent PET which can be sealed in order to guarantee that the Food Safety of a trusted egg brand is safely preserved inside the egg pack without any external contamination coming from other buyers who are used to open and touch the eggs before the purchase.

The revolutionary product participated to the WORLD POULTRY AWARDS, which is a special competition for innovative products in the poultry sector, and won the award.

Some of the advantage points which the jury particularly liked were:

• the egg pack is SEALED, the eggs cannot be touched till the final opening of the seal.
• when the shell is checked with the most modern technologies to assure for its quality (dirt detection, UV light, traceability) the sealed pack assures there will be NO EXTERNAL contamination coming from the consumers’ hands nor saboteurs;
• the pack is produced in PET, the really RECYCLABLE plastic. Polystyrene used in the actual egg packs is not recyclable within the common PET chain.
• The PET is 100% transparent, so it is very easy to judge the egg quality without needing to open the box. The eggs really look as “naked”;
• The PET is softer than polystyrene assuring a better protection for the shell;
• The empty pack is flat because it misses the hooks for its closure, this means far less space used in the storage for the empty packs;
• The neutral pack can be easily “customized” for each product line just by adding a label or by wrapping it with a colorful and eye-catching carton cover;
• The sealed pack allows new marketing strategies like adding free-samples into the pack which cannot be stolen (i.e. adding a chocolate egg for the children).

In coherence with the philosophy of this new concept the 50 square meter booth was showing new machinery and new software application to implement a coherent "Sealpack Project". Among the machinery the visitors could see

• a working pack sealing machine
• a working pack splitter to cut 3x4 special egg packs
• a working Jet2pack to print traceability code over the pack lid

Among the software applications the visitors could see a real on-field demonstration of complete traceability software to be integrated with the egg grader.
In addition with this material also some samples of liquid egg packs were shown to advertise the new long shelf life system for liquid egg products, entirely developed and tested by Avitec Srl.
On a 45" plasma screen the visitor could see the movie of the first complete "Sealpack project" built in Europe.

Avitec wishes to thank all the customers and new contacts who visited the booth and showed great interest for this new way to look at egg packaging.