“Easywrap” increases your marketing possibilities by wrapping any common eggpack with a unique carton which gives 117% more communication space for a complete eye-catching graphic.

A NEW WAY TO LOOK AT THE EGG PACK

Egg is more or less treated like a commodity in most of the countries. All over the world the egg is sold under an undifferentiated image, inside standards packs which do not really recall to any added value.
It has been proven that the strategy to only point to large scale sales without caring for marketing and without getting a premium price for the eggs does not bring to high profits, often brings to failure.
Thanks to Easywrap, you move the first step in transforming your common, undifferentiated, standard egg into a valuable product with unique and special features strongly linked to your brand name. When showcasing a wrapped pack on the supermarket shelves, you immediately look different and you have much more space available to describe the unique features of your brand.
Moreover because of the low cost to customize each pack, you can start to think about promotional campains with special graphic, point collection, prizes or advertisement of special envents.
But the advantages do not stop at marketing only...

A NEW CONCEPT WITH NO BACK-SIDES

There is another great advantage when using wrapped packs: simplify the storage management. There is a dramatic reduction of storage space used for empty boxes. The eggpack is ordered NEUTRAL and then is simply PERSONALIZED after the egg are packed, according to the real order or the real marketing needs. This simple concept can make a revolution into your way to manage a packing station.

    

THE ADVANTAGES

• more than double your advertisement space when pack is shocased;
• adapt your image/graphic to temporary events or special occasions;
• Increase the number of your references or brand names with very low extra costs;
• standardise and simplify the orders of eggpacks;
• reduce volume and costs of storage of empty packs;
• increase your bargaining power with pack suppliers (bigger numbers per order);
• reduce the probability to run "out of stock"; any neutral pack can be personalized easily with a carton wrap;
• seal your pack to discourage pack opening and selective picking before purchase.

HOW EASYWRAP WORKS

Easywrap is based on a main chain which is pulling the pack into special guides which will bend the wrap around the pack. Additional systems are special denesting units for the flat carton wrap and hot melt guns to glue the wrapped carton.

               



WHAT IS UNIQUE IN AVITEC EASYWRAP

There are special features that have been implemented only into Avitec Easywrap because it was especially engineered to best fit the needs of a modern fully automated egg packing station:

• all the mechanic, motors, shaftes are installed at the side of the machine, not on the bottom like in the competition models. This means that when a complete automation system is installed there is space to install the box (case) conveyor under the machine, so the operator does not have to cross a belt each time he/she has to access the machine.
  
                
  
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• The main frame in entirely built in stainless steel, the only material which is suited for food-grade applications.